PHOTO DIARY: BROCCOLI MAGAZINE - A PUBLICATION BY AND FOR WOMEN WHO LOVE CANNABIS

  BROCCOLI MAGAZINE LAUNCH PARTY IN PORTLAND / PHOTO CREDIT:  RICK COVEY  / DESIGN CREDIT:  VANESSA ACOSTA

BROCCOLI MAGAZINE LAUNCH PARTY IN PORTLAND / PHOTO CREDIT: RICK COVEY / DESIGN CREDIT: VANESSA ACOSTA

Broccoli Magazine, a publication for cannabis lovers, had a party in Portland to celebrate the launch of their first issue. This Pacific Northwest city, best known its local brews and baristas, has been serving bud (not weiser) to residents 21+ since 2016. A year later, it sparked the interest of a female entrepreneur who happens to be the former creative director of Kinfolk. The result: a body of work paying homage to a therapeutic plant that has been used by humans since the 3rd millennium BC.

Written By: Ally Ford
April 20, 2018

  PATRONS WAIT TO PAY FOR MERCHANDISE INSIDE SERRA DISPENSARY / PHOTO CREDIT:  RICK COVEY  / DESIGN CREDIT:  VANESSA ACOSTA

PATRONS WAIT TO PAY FOR MERCHANDISE INSIDE SERRA DISPENSARY / PHOTO CREDIT: RICK COVEY / DESIGN CREDIT: VANESSA ACOSTA

As I rounded the corner onto SW 1st Avenue in Portland’s Old Town

I was met with the sound of an excited crowd gathered inside what is (perhaps) Portland’s most high-end marijuana dispensary, Serra Cannabis. The event I stumbled upon was the launch of Broccoli Magazine: the first female-run cannabis publication of its kind. Inside stood a crowd of stylishly dressed attendees; each and every one of them was a pothead with a peace-loving demeanor.

  ENTREPRENEUR ANDI PIXEL AND WRITER ALLY FORD  CATCH UP / PHOTO CREDIT:  RICK COVEY  / DESIGN CREDIT:  VANESSA ACOSTA

ENTREPRENEUR ANDI PIXEL AND WRITER ALLY FORD  CATCH UP / PHOTO CREDIT: RICK COVEY / DESIGN CREDIT: VANESSA ACOSTA

I quickly spotted the magazine’s Editor-in-Chief, Anja Charbonneau.

To get to her I made my way past rows of cases stocked with glassware and ceramic pipes straight out of an art gallery. We exchanged greetings and I finally got my hands on the first issue of her beautiful, esoteric work. The exquisitely-curated magazine makes the reader consider the cannabis industry through an aesthetically-pleasing lens.

  ANDI BIXEL FEATURED IN BROCCOLI MAGAZINE / PHOTO CREDIT:  RICK COVEY  / PHOTO CREDIT:  VANESSA ACOSTA

ANDI BIXEL FEATURED IN BROCCOLI MAGAZINE / PHOTO CREDIT: RICK COVEY / PHOTO CREDIT: VANESSA ACOSTA

The first issue featured a Portland businesswoman named Andi Bixel.

Bixel is the founder of Drip Sweets, which produces delicious cannabis ice cream and  expertly crafted candies. Her charm and determination are contagious. These traits helped her survive in the highly-regulated marijuana industry. 

  PHOTO FROM BROCCOLI MAGAZINE LAUNCH PARTY IN PORTLAND /  PHOTO CREDIT: RICK COVEY  / DESIGN CREDIT:  VANESSA ACOSTA

PHOTO FROM BROCCOLI MAGAZINE LAUNCH PARTY IN PORTLAND / PHOTO CREDIT: RICK COVEY / DESIGN CREDIT: VANESSA ACOSTA

Her journey to creating a successful cannabusiness has been a “roller coaster”

but she continues to be inspired by the possibility of offering people a perspective shift and an opportunity to learn how to enjoy this world in its richness. This change is something people have been taking note of in this niche market. 

  PHOTO FROM BROCCOLI MAGAZINE LAUNCH PARTY / PHOTO CREDIT:  RICK COVEY  / DESIGN CREDIT:  VANESSA ACOSTA

PHOTO FROM BROCCOLI MAGAZINE LAUNCH PARTY / PHOTO CREDIT: RICK COVEY / DESIGN CREDIT: VANESSA ACOSTA

 Outlets such as Vice and Vogue have both featured Broccoli Magazine

on their sites because of Charbonneau's ability to cultivate a #WomeninWeed culture. The image of the couchbound, crusty stoner is being transformed on a federal level thanks to legislation and on a local level thanks to literature like Broccoli Magazine. If you'd like to get your hands on a issue one or issue two, subscribe at broccolimag.com to learn more. 

  PHOTO FROM SERRA DISPENSARY THE NIGHT OF THE BROCCOLI MAGAZINE LAUNCH PARTY / PHOTO CREDIT:  RICK COVEY  / DESIGN CREDIT:  VANESSA ACOSTA

PHOTO FROM SERRA DISPENSARY THE NIGHT OF THE BROCCOLI MAGAZINE LAUNCH PARTY / PHOTO CREDIT: RICK COVEY / DESIGN CREDIT: VANESSA ACOSTA